According to Hestya Interior Design, the 70-20-10 rule is a way to create a more inviting space using color theory. It's a classic decorating rule that helps create a color palette for a space. It states that 60% of the room should be a dominant color, 30% should be the secondary color or texture, and the last 10% should be an accent. There, she enjoyed taking a look inside beautiful homes and discovered a love for design and architecture that eventually brought her here.
For Hanin Smith, director and owner of the Californian design studio HIDE Studio Interiors, the use of this rule has an instinctive element, especially that 10% that acts as an unexpected accent. However, when you design spaces for a living, you stop referring to formulas as you would when you're starting out, because it comes naturally to us. We are currently designing a space for a client who really likes modern and organic aesthetics and who has a lot of travertine, sandstone and mixed woods in the space. HIDE Studio Interiors is a boutique interior design firm in San Diego, led by Hanin Smith, that specializes in furniture for the full service home.
He is especially passionate about ecological design and enjoys small, local and second-hand shopping wherever he can. According to this decorating rule, you should use 60% of a dominant color, 30% of a secondary color, and 10% of an accent tone when decorating a room. Keep reading to find out what designers say about this color theory and get tips on how to use this practical ratio in your own decor and when you can modify it and make it your own. So we opted for the 70-20-10 rule, an interior design concept very similar to the 60-30-10 ratio, which is perhaps more commonly used.